Design is Difference

Produced to celebrate Look Upstairs, this book is an invaluable source of inspiration for anyone who buys design services, is a design educator, or is a design professional striving for excellence. The book is a representation of the line drawn between the absurd and the surreal, rational and irrational thought. Look around, inside, and out. Let your eyes jump, search and flow between the pages and information. Let this publication help you listen to you gut, follow your instinct. Choose to think literal or lateral, or both. Flick through in a breeze or inspect on a level of minute detail, it s all here, just don t forget to look upstairs.