Descriere produs
This is a handbook for managers of language teaching organizations such as Directors and Assistant Directors of Studies, Academic Directors, and School Owners, including those moving into a management role from teaching or administration. It provides an introduction to key concepts required by managers of language teaching organizations, covering topics from strategic and operational financial management, sales and marketing and customer service through to academic and human resource management. This book is also suitable for candidates undertaking the Cambridge ESOL International Diploma in Language Teaching Management (IDLTM).Contents Introduction Chapter 1 Managing in the LTO Chapter 2 Organisational behaviour and management Chapter 3 Human resource management Chapter 4 Marketing and sales Chapter 5 Customer Service Chapter 6 Strategic financial management Chapter 7 Operational financial management Chapter 8 Academic management Chapter 9 Managing change Chapter 10 Project management Appendix Glossary References Index A course aimed at ELT managers (eg. Directors and Assistant Director of Studies) and candidates undertaking the Cambridge ESOL International Diploma in Language Teaching Management (IDLTM). BIC Code: EBA
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Detalii produs
Autor: Andrew Hockley, Ron White, Melissa S. Laughner
Data apariției: octombrie 2008
Copertă: Paperback brosat
Număr pagini: 296
Limbă: Engleză
Dimensiuni: 18,9x24,4 cm
Hârtie: 80g/m
Editura: Cambridge
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Cărți Non-ficțiune
Cărţi în limbi străine >> Învață Limbi străine >> Cărți Cursuri limbi străine
Speciale >> Reducerile lunii
Speciale >> Târgul Cartepedienilor
Cărți Non-ficțiune
Cărţi în limbi străine >> Învață Limbi străine >> Cărți Cursuri limbi străine
Speciale >> Reducerile lunii
Speciale >> Târgul Cartepedienilor