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'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire
How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
Detalii produs
Autor: Greg Hoffman
ISBN: 9781847943569
Copertă: Paperback brosat
Număr pagini: 304
Limbă: Engleză
Dimensiuni: 13x20 cm
Hârtie: 80g/m
Editura: Penguin Books Ltd
Teme: creativitate, emoții
Opinii editoriale
'Great story, amazing career, so inspirational . . . I couldn't put it down'
Chris Evans'The ultimate playbook to unleash creativity in any team.'
Jake Humphrey, author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves.'
Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy
