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PREȚ: 53,94 lei
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Retur posibil: 365 zile
Data estimată de livrare: 07.12.2016
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Predictably Irrational

Dan Ariely
În stoc
PREȚ: 53,94 lei
-7%58 lei
Disponibilitate: În stoc
Retur posibil: 365 zile
Data estimată de livrare: 07.12.2016
Comandă prin telefon sau email:
0740.317.617 carte@cartepedia.ro
Suntem ONLINE! Discută cu noi aici.
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly...
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Titluri conţinute:
The Hidden Forces that Shape Our Decisions
ISBN: 978-0-00-725653-2
Dimensiuni: 12,7x19,7
Tip copertă: Paperback brosat

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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Data apariției: martie 2009
Pagini: 353
Limba: Engleză
Hârtie: 80g/m
Cuvinte cheie:
predictably irrational, decisions, human behaviour, experiments, self-control, social-norms, expetations
  • Dan Ariely Dan Ariely - Autor
    Dan Ariely este titularul catedrei James B. Duke de Economie behavioristă, la Duke University. În cadrul acesteia mai predă şi la Center for Cognitive Neuroscience, School of Medicine şi la Facultatea de Economie. Este unul dintre fondatorii...
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Opinii Editoriale

Financial Times
"Unmissable reading."
George Akerlof, Nobel Laureate in Economics, 2001
"Wildly original"

Opinia cititorilor

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