Autori \ Joe Marconi

Joe Marconi este consultant de marketing. Cu o experienta de aproape trei decenii in publicitate, relatii publice si branding, a lucrat pentru numeroase companii si agentii de PR. A publicat articole in periodicele de prim-plan precum International Herald Tribune, The Chicago Tribune sau Adweek. Dintre lucrarile sale, amintim: Crisis Marketing: When Bad Things Happen to Good Companies (1993), Image Marketing (1996), The Brand Marketing Book (1999), The Complete Guide to Publicity (1999), Future Marketing: Targeting Seniors, Boomers, Generations X and Y (2000), Reputation Marketing (2001), Cause Marketing (2002).